I'm James Cuttino, and I've been drawing since I was a kid. Back then it was painting my friends' jackets and jeans, sketching on Trapper Keepers, whatever people would pay me to make. Twenty-plus years later, I'm still doing the same thing, just bigger: characters, illustration, and full brand identities for artists, creators, and businesses.

Cutt3 Labs is mine. I run it, and I bring in help when a project calls for it, but the vision and every final call on your work come from someone with two decades behind them. That's the difference. You're not getting a template or a junior at an agency. You're getting someone who's been making things people actually want since before it was a business.

The name's family. Cuttino, third generation. That's the “3.” I treat every brand that leaves here like it's got my name on it, because it does.